CREDITS:
Design
Flash
ActionScript
Originating Concept
User Experience Design (wireframes)
Architecture (sitemap)
Creative Direction

NOTES:
I've been working on vw.co.za for over 6 years and have seen 3 complete redesigns in that time. I'm most proud of the thinking that went into the user journeys as we saw dramatic increase in user's accomplishing the goal of "Booking a test drive". This current design is 2 years old.

It's a large site, so many designers have added to it - and that has been the biggest challenge - to keep the site from mutating away from its original core set of design principles.

CREDITS:
Design
Flash
Originating Concept
User Experience Design (wireframes)
Architecture (sitemap)
Communication Strategy
Creative Direction

NOTES:
This is a secure site only for South African Audi drivers and you'll require a username and password.
Username: myaudi@myaudi.co.za
Password: myaudi

Head on over to the articles and challenges under myIQ for the crunchy flash.

CREDITS:
Flash
User Experience Design (wireframes)
Creative Direction

NOTES:
myTouareg was a site only for Touareg owners, but we changed the strategy to anyone to be able to access the magazine-style content.

CREDITS:
User Experience Design (wireframes)
Architecture (sitemap)
Creative Direction

NOTES:
Weylandts is a premium furniture store.

CREDITS:
Design
Flash
ActionScript
User Experience Design (wireframes)
Architecture (sitemap)
Creative Direction

NOTES:
MWEB is the premier internet provider in South Africa. We don't do their entire site, only a couple of dedicated sections: Products & Services being one of them. The emphasis was to make a non-threatening, easy-to-use design for the "non-techies" who want to get connected to the Internet, but don't know how.

CREDITS:
Design
Flash
ActionScript
Originating Concept
Creative Direction

NOTES:
This site hasn't seen a significant revamp to its interface in 6 years, but it does hold all the microsites that have won awards.

CREDITS:
Design
Originating Concept
Co-creative Direction

NOTES:
It won merit awards at the London International Awards, Cannes Cyberlions and the One Show.

CREDITS:
Design
Flash
Originating Concept
User Experience Design (wireframes)
Architecture (sitemap)
Creative Direction

NOTES:
It won Gold at Loeries 2008.

CREDITS:
Originating Concept
User Experience Design (wireframes)
Creative Direction

NOTES:
Four years old now.

CREDITS:
Design
Flash
ActionScript
Originating Concept
User Experience Design (wireframes)
Architecture (sitemap)

NOTES:
There was an accompanying game. The site won Gold at the 2005 Loeries and the Game won a Bronze at the same event.

CREDITS:
Design
Flash
Illustration
Originating Concept
Creative Direction

NOTES:
This was a great game to make digital as its credited to be the first African boardgame. It was built for an Ogilvy Verge event.

CREDITS:
Originating Concept
Creative Direction

NOTES:
This is a secure site only for South African Audi drivers and you'll require a username and password.
Username: myaudi@myaudi.co.za
Password: myaudi

CREDITS:
Design
Illustration (Colour)
Flash
ActionScript
Originating Concept

NOTES:
I pretty much came up with everything for this promotion: story through to final art, animation and game design. It won a Bronze Loerie.

CREDITS:
Design
Flash
ActionScript
Originating Concept

NOTES:
This was a 10 minute idea stolen from a magic book that always gave a predetermined numerical answer. I just converted the numbers into something for Audi.

CREDITS:
Design
Flash
Illustration (Colour)
ActionScript
Originating Concept

NOTES:
I polled 50 Ogilvians to get the statistical data to determine what model each picture represented. I chose pictures as there is an immediate understanding from the user and it makes working through the quiz an easier prospect than reading 20 multiple choice questions.

CREDITS:
Design

NOTES:
This is a mix of 9644 Castle Lager work (an eCRM programme) that was pulled by client in the third year. I've just always liked my photoshop work on it.

CREDITS:
Design

NOTES:

CREDITS:
Design
User Experience Design (wireframes)
Architecture (sitemap)

NOTES:

CREDITS:
Design
Originating Concept
Creative Direction

NOTES: